In short
Senior Choice Care is a free referral service for families; the communities and agencies in our network pay a referral fee when they take on a family we introduce. We introduce each family to the partners who genuinely fit — the care level, the location, the budget — not to a rotating list of whoever is subscribed. To be considered, a provider must hold a current state license, carry insurance, and stand up to a review of public inspection and complaint records. Write to [email protected] or call (800) 614-8388 to start the conversation.
What we do for providers
Finding new residents and clients is expensive — marketing, tours that don't convert, inquiry forms that turn out to be students writing essays. What we do is narrower and, we think, more useful: we talk with families first, at length, and introduce only the ones whose situation genuinely matches what you offer. You get a conversation with a family who already knows who you are, why you were suggested, and roughly what you cost. Nobody cold-calls your front desk with a name scraped off a list.
What you get from us:
- Pre-qualified introductions. Care level, geography, budget, and timeline discussed with the family before you ever hear from them.
- Informed families. We've explained how care levels are priced, what Medicare doesn't cover, and which public programs might help — so the family you meet isn't starting from zero, and neither are you when the subject of Medicaid or VA benefits comes up.
- Honest context. If a family isn't ready — still two years out, or set on staying home — we say so and don't send them to you. Our value to you depends on the quality of what we pass along, not the volume.
The families we talk to
Most are adult children — daughters, disproportionately — at every stage from first worry to imminent move. Some are spouses. They come from our guides, our city pages, and word of mouth, and they've usually read the numbers before they call: the $6,200 national median for assisted living, the $35-an-hour home care reality, what their state's Medicaid program is called. What they ask us for is local knowledge — which communities near Mom are worth visiting, which home care agencies actually show up — and someone to talk to who isn't trying to close them.
Think your community belongs on a family's short list?
Tell us about your license, your insurance, and the residents you serve best. We'll take it from there — and we'll be as straight with you as we are with families.
What we ask of every partner
- Current state licensure. Confirmed against your state's licensing authority at signup and re-verified, not just once. If your license lapses, introductions stop until it's current.
- Insurance. Professional and general liability, current.
- A clean enough public record. We review state inspection reports and complaint histories, and Medicare's Care Compare ratings where they apply. No provider is perfect; patterns of serious findings are what remove a provider from the network, regardless of fee.
- Honesty with families. If your community can't meet a family's needs — memory care advancing beyond your program, Medicaid not accepted, no availability for months — say so on the first call. Families remember who told them the truth, and so do we.
- No bait-and-switch pricing. The quoted rate structure should match what the family actually experiences in month two.
Two things we don't require, to be equally clear: exclusivity, and any specific sales approach. You run your community; we run the front door.
How introductions work
- A family talks to us. By phone or through our site's form. We ask what's going on, what their parent wants, and what the budget reality is.
- We narrow the field. Two or three providers whose care level, location, and price range genuinely fit — sometimes zero, and we say that too.
- The family decides whether to connect. Introductions happen only with the family's yes, and nothing is shared beyond what's needed for the first call.
- You take it from there. Tours, assessments, contracts are entirely yours. We follow up with the family — to hear how it went, and because that's how we learn which partners to suggest again.
Who we're a good fit for
Candidly, we work best with providers who want informed families rather than high-volume leads: communities and agencies that would rather have five well-matched conversations a month than fifty cold inquiries. Operators who compete on staff tenure and honest care plans tend to love how we work; operators who measure success by tour count tend not to. Both are fine — we'd just rather find that out in the first email than the fifth phone call.
Questions providers ask
What does it cost to join the network?
There's no listing or membership fee. Partners pay a referral fee when they take on a family we introduce — a success model, not a subscription. Terms are set in the partner agreement; contact us and we'll walk through them plainly.
How many families will you send me?
We won't pretend to know before we know your market, your care level, and how your community actually fits the families contacting us. What we will promise: every introduction will match what you told us you serve, and we'd rather under-send than mis-send. Volume claims made before those facts exist are exactly the kind we don't make to families, so we don't make them to you.
Do you share the family's information with multiple providers at once?
A family may be introduced to two or three providers who fit — that's how they should comparison-shop, and we tell them so. What's never shared: their contact details with anyone beyond the partners they agreed to meet, and no sensitive details beyond what the first conversation needs.
We had a survey finding last year. Does that disqualify us?
Not automatically. We look at patterns and categories, not single incidents, and at how a provider responded. If your record shows a serious, recurring pattern, we won't put families in front of it — but a corrected finding with a clean follow-up survey is a normal part of this industry.
Can you take our families when they don't fit us?
Often, yes — when a family's needs change beyond what you offer, or they ask for options you can't serve, we can be the next conversation instead of a dead end. Talk to us; it's one of the ways partners find the relationship works in both directions.
Sources: state long-term-care licensing agencies (survey and complaint records); Medicare Care Compare (medicare.gov/care-compare); CareScout Cost of Care Survey 2025 (carescout.com/cost-of-care) for the cost figures families arrive knowing.